For example, a lot of food apps are red (think DoorDash, Papa Johns, and Smoothie King), whereas gaming apps commonly use a close-up of a character’s face. Accurately Categorize your AppĪpps in the same industry tend to have similarities in their icon looks. This is why it’s important to make sure your app has the right mixture of ingredients to set the business up for success. It will get people’s attention, convert into more downloads, which then leads to better ranking in an app store, thus broadening the base of people being shown the app… and thus continuing the growth cycle.īut if your app icon doesn’t resonate with your audience and is not downloaded, then you can expect it to be slowly pushed to the bottom of the pile where it could hang out in the tech version of no-man’s-land for a long time. Why is App Design So Important? First Impressions matterĪ good app icon design is like good product packaging in a retail store. It is important that the icon looks good on all devices in all sizes, which is why app design can matter so much. The point is that it doesn’t have to be.Īpp Icons will be seen in all sizes, ranging from the smallest blip when in someone’s subfolder on their mobile phone’s screen to a large web-app icon on an oversized computer screen. Can an icon also be the company’s logo? Of course, just like how Nike uses their logo swoosh as the app’s graphic for the icon. The same design does not need to be used in both places.
Let’s first clarify that an app icon is not a logo.
What is an App Icon?Īn app icon is the image tile that we’re all familiar with seeing in the app store, and on our mobile phones and tablets, which lets us know what program we’re trying to access. While there is room for creativity, there are some specific “do’s and don’ts.” Below, we’ll get into flushing out these tactics that will give you a leg up on the competition. With such little space available on the square icon, it’s important to hit hard with its design. Having an app icon that stands out and can immediately hook your audience will help set the app apart from the millions available. An app icon is a digital billboard for your business.
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